You must first log in to the Amazon Seller Central, then navigate to the highlighted Advertising section (Please check the screenshot below) The parts under “Advertising” will then be visible after you visit that section (check the screenshot below)
Click the “Create campaign” link in the yellow box after scrolling below the graphs.
When you click, this interface will appear.
The majority of the time, we create Sponsored Products Ads; you must click Continue beneath that section. Please (check the screenshot below)
the new page for creating new ads will appear for you. You must type the campaign name, or anything you like to call it.
You also have the choice of building a portfolio, which can aid you in effectively managing your efforts. To view the portfolio, you must first choose the No Portfolio check box. You must construct a portfolio in the interim if we don’t already have one. Additionally, you need to decide on the campaign’s daily budget! Two adverts, with automatic and manual targeting, can be made. Amazon will automatically use the keywords and product targeting that are most relevant to your products.
Amazon will also use the keywords in your article. You should be required to add the search terms you used in the Manual. Additionally, we can focus on the items you have looked for that also depend on you. But I’m currently making an automatic advertisement!
Following that, a new option will appear, allowing you to create a portfolio with ease.
As you scroll down the website to the Create Campaign section, you will find their Campaign Bidding Strategy.
There are three different kinds of bidding tactics (check the screenshot below)
We always choose the Dynamic bids down option because it ensures that our product advertising will appear there. For instance, if our bid is $0.75, Amazon may display our ad there, and if someone clicks on it, we may be charged a minimum of $0.02, a maximum of $0.75, and a range of $0.02 to $0.75 per click. However, we also occasionally use dynamic bids, up and down, which means we’re allowing Amazon to increase your offers in real-time (by a maximum of 100%). (Double as per your bid). And we don’t use fixed bids because Amazon will show up in our ads on them, like 0.75
Create an ad group.
A group of advertising with the same set of products and keywords is known as an ad group. Products that fall into the same category and price range could be grouped together. After your campaign launches, you may change it to add more ad groups in the campaign manager.
The next step is to decide the products you wish to advertise. You can use the ASIN, SKU, or product name to search for the products. Use Enter List to add numerous products; be sure to include the ASIN. The next step is to select the “add” option. There are instances when we choose the incorrect product, but you don’t need to worry because we can remove them all or just one, as you can see on the right side.
The important topic at hand is your bidder strategy. How you place bids in the market depends on you. The bids are always suggested by Amazon, therefore the SERP on Amazon requests a bid. Your method of bidding will depend on you.
All of the auto bidding can be set using our thoughts.
After that, we can additionally focus on negative keywords while creating new advertising. You can use either the precise or phrase form of negative keyword targeting to target non-converting keywords.
Negative product targeting is also possible; all you have to do is include the ASINs of the products that you purchase or generate high ACOS for. Negative product targeting is also possible; all you have to do is include the ASINs of the products that you purchase or generate high ACOS for.
Negative product targeting is also possible; all you have to do is include the ASINs of the products that you purchase or generate high ACOS for.
You should now follow the identical steps I described before in order to manually target your keyword advertising, but this time you should click on Manual Targeting. since we are now utilising the keywords you searched for. It is highlighted in red by me.
You should only need to select one more option after going through the same process: Keyword Targeting. You have two choices. Then you add the results of your search. Some keywords are also recommended by Amazon. Amazon chooses those keywords from the text of your product. After adding to advertisements, double-check.
You can view the Recommended choice here. You can either type your keywords into the List or upload a file with your keywords. And employ a bid strategy that has been suggested to you by the corporation. In this advertisement, negative targeting is also an option.
Once you’ve added them, start your campaign.
You should follow the same steps I described earlier when it comes to product targeting, but this time you should click on Product Targeting. Since we are now utilising our pertinent competitors. It is highlighted in yellow by me.
Just the product ASIN of your rival’s offering needs to be added here. In this campaign, categories can also be targeted. You can enter product ASINs from Individual Products. If ideas are applicable to your products, you can add them by searching, adding them to a list, and uploading them. I typically choose Enter List.
Additionally, after adding, you have the option to target certain categories and goods negatively. Simply select the Save Campaign button after that.
Based on the items in your ad group, Amazon offers options for suggested categories to target. You can decide to focus on any one of these advised categories or all of them.
Categories can be filtered by Brand, price range, and review star rating. You can either search for specific brands or narrow the category to brands that Amazon suggests.
By conducting a search within the builder, you may also choose the categories you want to focus on. To view all of the various categories and gain inspiration, Amazon offers the complete category tree. If you already have a category in mind, you can type it in.
Additionally, Sponsored Product targeting by specific products is now possible thanks to the additional targeting capabilities.
Once more, Amazon will offer a recommended selection of goods associated with the items in your ad group. You can decide to target all of your suggestions at once or each one separately.
Additionally, it is possible to conduct targeted searches for particular product names, ASINs, or SKUs.
Entering a list of ASINs that are separated by commas, spaces, or new lines is the final targeting choice. Make sure to capitalise the “B” at the beginning of your ASINs because capitalization and punctuation do important here.
Additionally, the ability to use negative targeting and exclusions to boost performance is one of the new targeting choices.
You can exclude based on a certain brand name, ASIN, or product. Your brands will be shown on Amazon for easy exclusion.
After reviewing these targeting options, your campaign is prepared to go live. To monitor the performance of your newly focused Sponsored Product Ads, run regular targeting reports.