Writing Content is a dream job for many people but, no matter how much effort one makes, some writers are better than others. The thing that makes these writers good at their work is the difference in how they do research and function.
Writing what is on your mind is not enough in this electronic era, where numerous content websites are online. The combination of your exceptional talent and the proper way of processing it is what makes your writing so impressive.
Research is the main point of content writing. 4 out of every 5 pieces fail, caused by a lack of ideation. Furthermore, a lack of research results in an unsteady depiction of the main idea in content.
Getting into somebody else’s shoes and willing to compose in a precisely comparative fashion is how you begin content writing. During your research period, you’ll come over to different writers who may have interesting content. You can take motivation from their content but you don’t have to duplicate it.
The following image highlights the contents of a product listed on Amazon.
To view the description of the product, Scroll down on this same page.
What is Content Writing?
The process of planning, writing, and editing web content, typically for digital marketing purposes, is known as content writing. Writing blog posts, articles, scripts for videos, podcasts, and content for specific platforms, such as tweets on Twitter or text posts on Reddit, all fall under this category. However, this article is specifically for Amazon.
There are 4 primary parts of a product listing when it comes to writing content to list on Amazon:
1. Title
2. Bullet Points
3. Product Description
4. Search Terms
Title:
A product listing’s main feature is its title.
With up to 200 characters to work with, the first step in creating a great product listing is to craft a descriptive and keyword-rich title. Consider the following example from Amazon.
“DecoNoVo Room Darkening Thermal Insulated Blackout Grommet Window Silk Curtain for Living Room, Black, 42×63-inch, 1 Panel”.
Copywriters are encouraged to include not only the product name, but also the brand, product line, material, product type, color, size, and quantity in the title.
However, the structure of your product title will differ depending on the product category. But how you can structure your product’s title will depend on the product’s category. Amazon has its list of suggestions on its website. Few are highlighted below.
| Product | Style | Example |
| Cookware, Cutlery | Brand + Line + Size+ Product Type | Sabatier Precision 14-Piece Stainless-Steel Knife Block Set |
| Tableware | Brand + Pattern + Product Type, Amount | Palatograph Charlotte 16-Piece Dinnerware Set, Service for 4 |
| Bath Towels | Brand + Line/Pattern + Material + Product Type + Quantity, Color | Royal Velvet Classic Hand Towel, Peridot |
| TVs | Brand + Model Number + Product Type + (Color/Pack Size) | Sharp LC-20E1UB 20-Inch LCD Flat-Panel TV (Black) |
The Standards of writing a product title for Amazon and things not to include are given below:
● Each word’s first letter should always be capitalized.
● Always use numerals (2 instead of Two)
● Never include the price in the title
● Never use ALL CAPS
● Never use words like “sale” or “free shipping” in your title
● Don’t use special characters such as $! @*
● Spell out measurements (6 inches instead of 6”).
● Don’t use Type 1 ASCII Characters
Bullet Points:
Bullet points are another most noticeable portion of a listing. They’re utilized to highlight the best 5 highlights you want the clients to know about.
Similar to the title, the number of bullet points and format will change depending on the item type. Have a look at the difference between the two items shown below:
Product 01
Product 02
The toilet paper has short, brief, and only 5 bullet points whereas Alexa has long, explanatory 7 bullet points that highlight various specs and features of the product. Similarly, as mentioned before the number of bullet points will depend on your category and you have to write them according to that.
The best practice to write good bullet points are:
● Focus on product-specific highlights, like measurements or age appropriateness
● Don’t incorporate shipping or company information
● Use a semicolon to separate phrases in a single bullet
● Don’t include the price
Product Description:
Amazon allows the registered brands to add A+ Content on their page in the space of the product’s description. Non-registered sellers can write a description of 2000 characters (Including spaces). You can also create an HTML version of the description to add line breaks, make the text bold, etc. The product description can be found at the bottom of a product listing on Amazon. The product description is tucked away on the product listing, compared to the title and feature bullets. Nonetheless, it can be an important part of improving your Amazon ranking.
Product Description is a great place to provide hesitant shoppers with a bit of extra information to help close the sale. This will improve your conversion rate and sales rank, ultimately assisting in the improvement of your Amazon search rank.
Keep the following in mind when writing product descriptions:
● Consider how you can use images or videos to communicate the value of your product.
● Use complete sentences that are punctuated and grammatically correct.
● Avoid including company information such as the seller’s name or website
● Avoid using promotional language such as “free shipping”
Keywords:
Last but not least, there are keywords. Because product listings can only be found through search if they contain all of the search terms, it is critical to include as many relevant keywords as possible. This is where the keyword fields come into play. These fields allow you to include a variety of keywords that may not be appropriate for the title or feature bullets.
The optimization of hidden keyword blocks is a critical component of ranking well on Amazon. Unlike Google, which keeps its algorithm a closely guarded secret, Amazon provides some clear guidelines for copywriters.
Tip 1: Hyphenate words whenever possible Because Amazon’s algorithm considers all hyphenated keyword combinations, including “noise-canceling” would also include “noise”, “canceling”, “noise canceling” and “noise-canceling.”
Tip 2: Never repeat keywords One of A9’s distinguishing features is that the number of times a keyword appears in a listing has no bearing on how well it ranks for that keyword. This means that writers must make use of the available space to include a variety of keywords, related terms, and commonly used abbreviations.
As an example, suppose you sell organic skin cream. Then your hidden keyword fields could be something like “skin cream face body hand neck facial eye” and “moisture moisturizer lotion care filler ointment cosmetic.”
Final Thoughts
Writing Amazon product listings is a one-of-a-kind challenge. Freelancers, marketers, and copywriters who understand the nuances of writing for A9 will have valuable and in-demand skills. Do you require high-quality content to supplement your content marketing efforts? Amazon Assistant has professional writers who can write articles, eBooks, product descriptions, and other assets to help tell your brand’s story, drive SEO, and increase sales.