Have you ever gotten as far as reading a product’s description only to come across something like this?
EXAMPLES OF TOP AMAZON A+ CONTENT (EBC)
Amazon A+ or Amazon EBC content is that. It is a function that enables brand owners (sellers and suppliers) to add rich media content to the product descriptions of branded ASINs. In a nutshell, it gives vendors the ability to transform their dry written descriptions into interesting visual information that is interactive.
With A+ or Amazon EBC, you can do much more, such as offer product comparisons and share your brand’s narrative. A + Content in your product detail pages can enhance conversion rates, traffic, and revenue if you’re doing it correctly.
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What are the criteria for Amazon EBC eligibility?
Everyone wants to provide rich material, but first you must confirm that you adhere to the standards established by Amazon.
Get yourself approved and registered on the Amazon Brand Registry first. Anyone who has products listed on Amazon Launchpad and Exclusives is qualified to apply. They can use the EBC or A+ content features for ASINs that are a part of their brand’s authorised catalogues.
How much does it cost to create an Amazon EBC?
Formerly a premium service, Amazon EBC is now free to use for merchants and sellers who want to employ A+ content offerings for their listings. The price of Premium A+ content is, nevertheless, extremely considerable. Regular, small-time merchants and brand owners cannot afford the hundreds of thousands of dollars that it can cost.
Only individuals who have registered on Vendor Central are eligible to utilise the invite-only service for premium A+ or A++ material. Only large, well-known firms may make use of it because prices start at $250K and can reach $500K for every product type.
The following is what Amazon has to say about pricing: “If we introduce a charge for new categories of A+ material in the future, we will notify you of the change in advance via the A+ Content tool, and your existing content will not be impacted.”
Based on my personal experience
For all of your brand-registered products, now is the ideal time to start developing Amazon EBC material because there may be a fee in the future. The design and product photography may need to be outsourced, but overall, this is an investment that is worthwhile. Your product listing’s visual components can increase sales and conversions. This will quickly make up for the original cost.
What is Premium A+ content?
A++ content or Amazon Premium A+ content is the name of the paid edition of Amazon EBC. You cannot register to access A++ content, unfortunately. Only significant vendors and well-known brands often have the option to produce A++ content because the programme is invite-only. It is also not inexpensive. Depending on your agreement with Amazon and the specific price for A++ material, it varies from vendor to vendor.
The paid edition of Amazon EBC looks like this.
Differences between Amazon EBC and A+?
First Amazon EBC:
There are some significant changes between Amazon EBC and A++ content, despite the fact that the basic concept is the identical. When creating Enhanced Brand Content on Amazon, you have the following choices:
• Availability: All vendors
• Number of Modules available: 12 basic modules
• Max modules per page: 5
• The Content width: 970 pixels (not as wide as the full page)
Second A+ Material
Given that it is a premium, exclusive service, A+ gives businesses more choices.
- Modules available: 16 interactive modules + 12 basic modules
- Modules available: 16 interactive modules + 12 basic modules
- Maximum modules per page: seven
- 1464 pixel width for the content (brands have the option to create content for the full width of the product page)
Amazon will automatically mobile-optimize both A+ and A+ material.
How to Update Your Amazon Listing to Include Enhanced Brand Content
Let’s look at how you can produce Amazon A+ content and EBC for your products now that you understand what they are. Keep in mind that the goods in issue must belong to a brand that has been registered with the Amazon brand registration. This is what you must do once all the conditions have been met.
- Log into your vendor central or seller central account on Amazon.
- Go to the “Advertising” or “Merchandising” menus (seller central or vendor central, respectively).
- Select either the “A+ content manager” or the “A+ details page” (vendors) next (sellers)
- Select one of the two available options: Amazon builds for you or uses “self service”
Select “Advertising” from the drop-down menu in your Seller Central account, then selects “A+ content manager.”
After that, you can begin producing your A+ material. Simply choose the ASIN for which you are producing the content.
If you choose the “Self service” module, you will be responsible for creating the layout and organising the information. You can submit your updated material for evaluation once you’ve completed developing it. To make sure the design is precisely how you want it to be, you can also preview the content. You only need to upload content and images if you select the “Amazon build for you” option. The remainder will be handled by Amazon.
To further describe the product, you must send alt-text along with your image submissions. Although this alt-text is hidden on the product information page, customers who are blind or visually challenged can still read it using on-screen reader software.
Additionally, you can apply particular A+ material to numerous ASINs by using the “bulk upload” feature. You must make use of this functionality if you wish to add more than 1,000 ASINs to the content. You can also modify your current A+ content and apply it for comparable products. The time and effort required producing content for parent and child ASINs may be significantly reduced as a result.
(Note) The approval process for your upgraded brand content design could take up to 7 days. 20 pending contributions can be reviewed simultaneously by you. When developing enhanced brand material on Amazon, you can choose from the following fundamental modules:
Understanding updated brand story modules
#1: Background module with a brand carousel
You must add a background or hero picture for this required module. You can choose to include both a headline and body text. While other images cycle through, we advise including a plain backdrop image that fits in perfectly.
Specifications:
- Background image size: 1464 x 625 pixels / 463 x 625 pixels
- Headline text character limit: 30 characters
- Body text character limit: 135 characters
#2: Brand ASIN and Store Showcase Modules
when Customers click on this module, will be redirected to your Amazon seller storefront or product detail pages. It functions similarly to A+ Content’s comparison module. We advise adding a call-to-action like “browse our collection” or “Know more about our items” because this module is meant to cross-sell and raise your average purchase value.
Specifications:
- Image size: 166 x 182 pixels
- Headline text character limit: 30 characters
#3: Brand Focus Image Module
This is a visual module where you can include an image of the firm’s founder, a picture of your product line, or any other picture that best represents your brand and supports your narrative.
Specifications:
- Image size: 362 x 453 pixels
- Headline text character limit: 30 characters
#4: Brand Logo & Description Module
As the name implies, you can include your brand’s logo and a succinct description. This is a fantastic opportunity to highlight your purpose, vision, stories, ethics, and values, among other things.
Specifications:
- Image size: 315 x 145 pixels
- Body text character limit: 450 characters
