Account Suspension is your biggest challenge if you sell on Amazon. As soon as you receive the dreadful message that your account has been suspended, you need to act, and you need to act quickly. However, given how complex suspensions are, you can’t afford to make errors. You want to quickly restore your account and utilize a good solution to address the issue; here is where we come in. To prevent losses in time, money, and effort, Seller Interactive offers services that help Amazon Accounts prepare for sudden account suspensions or find solutions for them.
One must always prepare for the worst-case scenarios when beginning an Amazon business and be ready to troubleshoot in order to prevent delays. Suspension of accounts is one of the frequent issues that Amazon sellers deal with. If you don’t fix this, your business may suffer financially, lose sales, or possibly get permanently banned from Amazon. How do you create an effective Amazon appeal keeping this in mind?
Given that Amazon is one of the largest and most relied-upon marketplaces in the world, it is not surprise that they have strong policies and procedures in place to protect their reputation. Account suspension, however, is still a possibility, even for the most careful vendors. Fixing account suspensions can be challenging for novices, especially while keeping an eye on the fundamental reason for the ban.
Fortunately, Amazon offers Amazon Appeal, a service designed to restore suspended accounts. It also tries to explain what you can do to tighten the rules and start advertising again.
Most common suspension reasons:
- Multiple Amazon accounts
- Listed against Amazon condition guidelines
- Listing reported as inauthentic item
- Listing reported as counterfeit item
- Neglected negative performance notifications/performance metrics
- Product safety complaints from customers (or competitors)
- Restricted images or copy on detail page (listing)
- Used item sold as new
- Not as advertised refund reasons from customers
- Expired items
- Restricted product
- Order defect rate too high
- High negative customer experience rating (NCX)/Negative feedback
Determine the Reason for Suspension
Picking out the root cause of the problem is one of the excellent ways to provide you the excellent Amazon attraction. This step is quite important and necessitates a few evaluations of your performance, suspension, possible product flaws, and potential coverage violations.
When your account is suspended, Amazon will send you a notification via the email you supplied. The letter must include the reason why your account was suspended; it is vital that you are aware of this information and the steps they suggest you take in order to restore your account.
Evaluate Your Performance
Log into your account and visit your Account Health Dashboard to compare your overall performance. This will display details pertaining to your account’s compliance with Amazon’s advertising and performance goals. If you see the protection-preferred percentages, look at the dealer overall performance objective component as follows:
- Order defect rate must be less than 1%
- Pre-fulfillment cancel rate must be less than 2.5%
- Late shipment rate must be less than 4%
Continue reading Amazon’s Selling Policies and Seller Code of Conduct to confirm that you are in compliance with their requirements. Sometimes Amazon makes adjustments without giving prior warning, thus the rules for the final week may only apply to this week. To avoid the inconvenience of having your account suspended, it is essential to make reviewing Amazon’s policies a habit.
Check again to see if there was a violation involving restricted goods. This involves checking the list of FBA Prohibited Products to see if you published a restricted good or service.
Let’s say that those three methods are no longer able to address the issue that led to your account being suspended. You could contact Amazon to appeal in that situation and request a more detailed explanation. However, you should try this as soon as possible because Amazon appeals are best taken into account within 17 days of the time that you receive your Amazon suspension letter.
Amazon appeals are considerably more likely to be granted if they are impartial, dispassionate, and to the point—unlike rants you could have while your dish is presented bloodless in a restaurant.
Make sure to begin your letter of reinstatement for an Amazon attraction with how well-known Amazon is.com. Declare that you are protected from the strict enforcement of Amazon’s supplier policies. Next, state that you recognize your error and that you want to correct it as soon as possible. Then, if you wish to follow the relaxation of the standards, you should keep listing the steps you have done to correct the faults as well as the steps you plan to take or for which you need assistance. Offering a detailed action plan implies that you are taking those things seriously and are inclined to improve if you so desire.
Remember that Amazon appeal receives several letters and suspension appeals every day, so you must make sure that your Amazon appeal and course of action are succinct and to the point. To organize your arguments nicely, utilize bullet points. If you can, highlight your fantastic overall performance as a supplier and easy music document to establish your credibility.
After writing your letter, you can anticipate a response anywhere between 48 hours and at least one week later. If it doesn’t appear that the Amazon team has seen it, follow up with them. For your second email, be sure to replicate your special Amazon suspension attraction.
While awaiting Amazon’s response, conduct more thorough research on steps you may take to improve the comments and reviews you receive for the products and services you provide. This will help you avoid receiving a second suspension.
You may also want to take use of the services provided by Amazon Seller Account Management, which will enable you to monitor your overall performance and make changes to your account. You can benefit from hiring a professional to manage your Amazon dealer account in more ways than one. Experts can provide seamless, skilled customer care that may guarantee patron satisfaction. This could be a significant problem to get repeat consumers and steady sales. Customer satisfaction may also be reflected in reviews, helping your listings naturally move up hunt outcomes rating.
Amazon appeal Plan of Action
Your Amazon Seller account has now been suspended, and you must now face the intimidating process of getting it back. A long, cryptic email from Amazon indicating that they require further information and/or supporting materials from you in order to reinstate the account may have forced you to reach the conclusion that the appeals and reinstatement process on Amazon is neither logical nor reliable by this point. If you find yourself in this situation, you should post a Plan of Action with your Amazon appeal as soon as possible after receiving your suspension notice—ideally, within 48 to 72 hours.
The Plan of Action, often known as the “POA,” is likely the most important section of your reinstatement document and should be completed carefully. However, understanding what an Amazon Plan of Action is and what Amazon is looking for when assessing one is crucial before beginning.
An Amazon Plan of Action, or Amazon POA, is a detailed recommendation that outlines how the vendor can identify and address their suspension issue by responding to three key questions:
- What did I do wrong to cause my account to be suspended?
- What actions did I take right away to solve the problem?
- What steps will I take to prevent you from experiencing the same problems again?
The idea is straightforward, and your Amazon POA must include it, but putting it into practice is more difficult than it seems. It is easy to get caught up in the emotions associated with your suspension and the anxiety associated with having your account restored, but your task for this report is to respond to those three questions as briefly and clearly as you can.
Let’s now discuss strategy. Each suspension and enchantment is unique (and as a result, no plug-and-play template may be used), therefore your POA must be customized for your specific situation and the gravity of your offense. Regardless of the difficulty, Amazon takes every suspension seriously and wants to make sure that you share this commitment to keeping all of their vendor principles. Take some time to reflect on your vendor account and the issue at hand before putting pen to paper in your POA. Keep the following considerations in mind while you create your POA:
Keep it brief. Use vendor boards or Facebook posts for the lengthy sagas (and venting sessions!). The only Amazon POAs allowed could be brief and direct. Additionally, a good formatting strategy for an appeal can include an introduction, three bullet points inside the frame, and a conclusion to tie everything together.
Avoid acting like a victim. It is easy to feel frustrated and annoyed that your account was suspended. But making accusations, criticizing Amazon policies, or blaming customers would only make things worse. Amazon wants to know what went wrong and how the situation will be fixed. Amazon’s mission is to be “Earth’s most customer-centric company,” after all.
Recognize the Policy. It is crucial that you demonstrate to Amazon’s performance and coverage group that you are aware of the rules that apply to FBA vendors and that you are willing to abide by them. Make sure you fully understand any laws you may have broken before creating your POA, and that you have a plan in place to prevent further infractions in the future. Despite the paradox of suspension notices, Amazon generally does a great job of making its vendor policies and regulations known. As a result, make sure you google around and search forums to identify the specific policy you need to address.
Focus on the facts. When crafting your POA, stay away from backstories and justifications. Keep your story focused on addressing the fundamental goal, your plan to fix it, and the steps you’ll do to avoid it in the future. Language that is off-topic or no longer relevant to your suspension will not only be useless for proving your reinstatement case, but it also runs the risk of upsetting the member of the Amazon Seller Performance group who is reviewing your appeal or leading them to believe that you actually don’t understand how Amazon’s selling (and reinstatement) processes work.
Back up your claim. It is essential to publish your POA with supplier courting documents, invoices, and any ancillary files to support your claim. Make sure you provide any supporting materials requested by Amazon but don’t be afraid to “over-offer.” For instance, if Amazon has requested proof of your address because your account has been suspended for being linked to another Amazon account, you should feel free to provide an identity document (such as a driver’s license or passport) that includes the address. You can also provide a utility bill, bank statement, or even a sworn statement of residence to ensure you’re providing Amazon with all the information they need to support your reinstatement.
Information is crucial when it comes to those supporting documents, so regularly check to make sure you’re submitting the correct paperwork, that the documents are up to date (for example, that your passport or driver’s license is not already expired), and that each document corresponds to your Seller profile.
Above all, keep in mind that every Amazon POA is different. Take your time, identify the underlying source of your problem, conduct research, and draught a POA that is most appropriate for the suspension you are facing.